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Welcome to Loyalsticity
In the world of sports the key to long term success for a club or for an organization is strong support by spectators and fans. Even the biggest clubs in the world - despite major television and media deals - get the majority of their revenue and income through games/events attendance and merchandise sales.
In today's world sports clubs are faced with growing competition from competing clubs, other sports and from the entertainment industry as a whole. In order to attract, maintain and grow the fanbase and the income of a sports club a strong customer relationship management (CRM) strategy must be in place. CRM has over the last decade got a lot of attention by companies in all industries, who spent millions on shifting their focus away from the products they offer towards focusing on their customers' needs. The investments have been lead by telecommunication firms, airlines, supermarkets etc. and sports clubs have only initially explored the area of CRM and the benefits a solid and focused CRM strategy can yield.
Interestingly, though, sports clubs and organizations are far more likely to get true economic benefits out of a CRM strategy than any business in any other industry. This is first and foremost due to the fact that only within the sports industry can true loyalty be achieved. The success of a sports club or sports organization, however, requires that CRM theory, tools and strategy are integrated with and supported by a range of specific elements of the sports industry.
At Loyalsticity we are devoted to and focused on CRM within the sports industry. We research and analyse the world of sports in order to bring new insights into how sports clubs can increase and develop their fan base, how sports organizations can grow the popularity of a sport and how the world of sports can best benefit from the realm of CRM strategies and technology.
