 |
 |
 |
 |
 |
 |
 |
 |
 |
Who and What is Loyalsticity?
Loyalsticity is not only the name of a the initiative but is a term used to describe one of the essential and unique measures to the sports industry. The concept of Loyalsticity describes the correlation between attendance at games and the performance of a team or an athlete. The term is derived from elasticity, a central concept in economics that explains the relationship between the price and demand for a product. Loyalsticity is specific to the sports industry where customers care deeply about performance which has an important impact on their purchasing behavior, and consequently, on ticket sales. Loyalsticity is thus a concept which is fundamental to any sports club as it will impact their strategies and activities within marketing, sales and service.
The importance of Loyalsticity as a core concept within sports made it the natural choice as the brand for the initiative that brings together the worlds of CRM and sports.
Learn more about Loyalsticity as a concept and how it can help run your sports club or organization better by reading the article entitled Loyalsticity – A Business Concept For Sports Clubs.
At Loyalsticity we develop our research and analysis by combining the worlds of social identity theory, behavioral sciences and CRM business strategies - three areas that are closely interconnected but not often truly explored together. Loyalsticity builds and execute on these strategies, innovative thoughts and experiences through the most optimal usage and implementation of leading CRM technologies (incl. CRM applications, POS applications and ticketing systems), see overview below:
